Today, Google announced that they were rolling out product extensions to the UK market. Hopefully Ireland won’t be too far behind! This exciting addition will complement a 1st -3rd placed adwords cpc ad spot in the same way google places can be integrated into your cpc ads.
If that is too much to get your head around let me break it down.
1: Where will I see this new feature?
Product Extensions will appear on SERP’s (Search Engine Results Pages).
Users will be able to click on the ‘+’ icon to view a number of a company’s products. Implementation of this should lead to a increase in CTR. On my campaigns, I have integrated the google places extension which allows users to see where my location is. Where this has been implemented, there has been a distinct CTR increase.
2: How do you integrate Product Extensions
You need to set yourself up on Google Merchant Center. This is where you will load all your products (images, details etc). From there you connect the merchant center to your adwords account.
3: Log into your adwords account and you should be able to incorporate product extensions. Product extensions will more than likely only appear if you are listed in the top three positions of a SERP. So increased budgets may be required. But this feature should increase CTR which will lift your quality score and then you should be able to decrease your bids after a period.
This is potentially a very powerful tool. Early adopters will see the most benefit certainly but I believe there will be a long term value to the extra work required. Being able to display your products will obviously give you an advantage over your competitors. A SERP is always competitive so any stand out feature will give you and edge and should lead to increased clicks.
It may attract users who have never heard of your company but like something you sell. The opportunities are pretty endless.
My name is William Egan and welcome to my blog. I have been working in online marketing for nearly 3 years on both the agency and client side. I am also trying to improve my SEO skills. I never claim to know everything and welcome all comments. I hope you enjoy!
Great site Will, glad I came accross it and have already subscribed, just about to start the new DCU digital marketing post-grad on Friday, it’ll be cool to be kept up to date with the general goings on in the biz now..
cheers, Kev
my God, i thought you were going to chip in with some decisive insight at the end there, not leave it with ‘we leave it to you to decide’.
Sometimes it is very useful and interesting to add a video to post, that makes your imagination process much more clear.
You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!
Hi,very good website that you have. I just built my first one.I am trying to learn how to write good posts and your blog will certainly help me.
With havin so much content do you ever run into any problems of plagorism or copyright infringement? My site has a lot of unique content I’ve either written myself or outsourced but it looks like a lot of it is popping it up all over the web without my permission. Do you know any techniques to help stop content from being ripped off? I’d truly appreciate it.
There isn’t a whole lot you can do about plagiarism. It will happen, your only option is to get out there first. Tweet, facebook, stumbleupon, reddit, digg etc.
Apart from that, if you find a site that has taken your content, make sure they at least give you a link to your site. Try contacting them and make sure you get that link.
Hello would you mind stating which blog platform you’re working with? I’m planning to start my own blog soon but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S Sorry for being off-topic but I had to ask!
Its wordpress