An Alternative View on Digital Marketing, PPC, SEO, Adwords…
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Student Cars
My latest project is www.studentcars.ie. It is a program that offers affordable car rental over the 9 month college year to students. Cars are all...
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The Top Brands’ Advertising Budgets
Designed by Marketing Degree, for information on the research, click here for full...
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Evolution of SKYPE [infograph]
Via:...
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How Corporations Get Out of Paying Taxes
Ever wondered why Google and other American companies set up in Ireland. I will give you a hint, its not because of our workforce. There are more...
2010 Highlights, Tragedies and Interesting Occurances Review by Google
2010 saw many problems with global financial meltdown to natural disasters the like of which we have never seen. The internet allows the ability to recap on the biggest moments of 2010 like never before. And who else but Google to create a video of the biggest moments of 2010.
If there is something missing please leave a comment. I like that the only Irish reference was Graeme McDowell and not our shoddy financial or political establishments. Enjoy the movie and... Read More
Google Places Becomes Vital to Search Engine Optimization
There has been a slow subtle integration of Google Search Engine Results Pages (SERPS) and the Google’s Places product. There are a number of different variants currently in operation and we can only speculate Google are testing a number of formats. These new SERPS are viewable when you include a place in the search term or in other words perform a localized search.
Types of integration
This will have a major effect on SEO and webmasters all over the work.... Read More
Google Professional Individual Certification for Adwords, Analytics…..
This week I completed both the Fundamentals exam and the Advanced Display exam to become individually Google Certified. Basically its an exam to take to earn an accreditation from Google to say you are Adwords capable. Is it worth the $150 bucks ( it took me 2 goes for the fundamentals exam)? I would say it was still worth it. Internet advertising is still on the up and its best to try and stay ahead of the pack when it comes to the field.
To become Google... Read More
Adwords Quality Score Nosedive – Bug Reported
Today I have noticed that adwords quality scores in my account have fallen through the floor, the like of which I haven’t seen. Speaking through the adwords help forum, a lot of people have noticed the same thing. There is no obvious reason, why quality scores would dip so dramatically.
Update: It has been confirmed to me that it is a bug Google are working on so no need to... Read More
Google Ireland Street View
1/10/10 is the date Google rolled out street view in Ireland. Months of planning and research has gone into this Google product. Enabling users to view quality street views of Ireland anywhere in the world. having used it myself and viewed my home in Westmeath, I can see how much work has gone into this extension of google maps.
It hasn’t taken long for funny stories regarding the photography of Ireland’s street view. Apparently google have images of... Read More
Google Product Extensions goes live in the UK
Today, Google announced that they were rolling out product extensions to the UK market. Hopefully Ireland won’t be too far behind! This exciting addition will complement a 1st -3rd placed adwords cpc ad spot in the same way google places can be integrated into your cpc ads.
If that is too much to get your head around let me break it down.
1: Where will I see this new feature?
Product Extensions will appear on SERP’s (Search Engine Results Pages).
Users... Read More
How Google Adwords Auction Works
I hope by the end of reading this article you will understand how advertisers line up in the PPC section of the results page. The red areas below. i will try to explain why “Web Design Belfast” appears at the top of the pile in the example above. Source of image is Michael Wall.
So what factors affect where you appear on the list? There are a number of agreed factors but an accurate weighting for each is in some dispute.
Bid
Ad Text
CTR
Landing... Read More
Google to Simultaneous Multiple Account Access
Google have announced the news that they will soon be introducing the ability to access multiple google accounts at the same time. Any IT professional working with multiple brands takes a sigh of relief.
The issue currently is that every adwords account requires a google account. Google has tried many ways to negate this problem with the introduction of the Managed Client Centre for Adwords. The problem remains though as many people like to access their... Read More
Google Introduces Caffeine to Web Indexing
Google have announced they are innoventing (A word I just innovented) a new web-indexing model which will revolutionize how Google works. The idea is that Google will provide 50% fresher results for web searches than the previous indexing model. What does that mean to the lay person?
caffeine_Google_williamegan.ie
To break it down one looks at how Google previously indexed web pages and documents. There were several hierarchical layers and to refresh a layer, you... Read More
Google Pac Man Game
On the 21st of May, Google ran a version of the famous Pac-Man game on its homepage to commemorate the 30th anniversary of the original launch of the game in Japan.
It has turned out to be so popular that google has given it a permanent home at google/pacman. According to stats released for that one day, 5 million hours of work was lost. That is a pretty amazing figure but I have to say I have been messing with it since I found it.
If I am honest if I... Read More
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About us
My name is William Egan and welcome to my blog. I have been working in online marketing for nearly 3 years on both the agency and client side. I am also trying to improve my SEO skills. I never claim to know everything and welcome all comments. I hope you enjoy!