Google Acquires Admob (Mobile Advertising Platform)
Its official! Admob has officially become part of the Google jigsaw. It will I assume not be integrated into the Adwords platform so advertisers will be able to make specialized mobile ads as they do Google search ads. Admob has been bought for a whopping $750m.
Admob is an advertising platform that runs in iphone, Android and webOS applications. If you own a iphone you have almost definitely seen them but may not have noticed. They were definitely ahead of the curve and had established themselves as a major player in the business. Google doesn’t buy what it can easily replicate for free. Admob has served approx 7 million banner ads to date which is quite a chunk considering mobile applications is still a technology in its infancy.
The news was announced on May 27th via Google Official Blog.
“We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together. We’re working to make this integration happen as fast and as seamlessly as possible”
So exciting times ahead….or not if you are working for one of Google’s competitors. It will be interesting to monitor Google’s activities over the next year. This week also saw the announcement of Google TV. Also they have been busy buying up an array of VoIP businesses so who knows what they will produce.
It is clear though Google’s grip on how we live our lives is growing. I am not entirely sure if it a good or bad thing. There is no doubt platforms such as Analytics and Adwords are awesome for advertisers and online developers. At the same time my pessimistic side means I am wary of some sort of Skynet coup d’etat!