Google's Official SEO Guide
Google have released a beginners guide to SEO with Google. It was originally designed as an internal document for the Google teams but has now been released for the benefit of webmasters. It won’t guarantee you top ranking position but is a good guide of how one could try.
It is perfect for beginners! It starts at the very beginning, organic vs PPC. The most important starting point in any SEO project is title tag and proper use of meta data. When I was designing my first site, I was aware of SEO but didn’t really know how the plug got into the socket. I didn’t know how to design with SEO in mind. This guide must be read by anyone about to design their own site and isn’t a seasoned designer.
The document itself goes into detail on making your site easier to navigate, creating better anchor text, use of the header tags right down to the nitty gritty of robot.txt. Everything is covered in it. This is by far the most complete guide I have found out there to date. I would suggest this to even seasoned designers, it is that good.
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In the past, search engines would base their rankings on on-page factors, like keyword density and information in your meta-tags. Of course, this was extremely open to abuse by internet marketers and spam artists who all wanted their websites to be at the top of the search engines. People would ‘keyword stuff’ their pages by putting in piles of irrelevant words at the bottoms of their sites (sometimes in white text on a white background) just to get a higher ranking on lots of search terms.
I think by far the best backlinking technique is to build link wheels, by hand, and string them together yourself, all these automated software programs leave too many footprints, my two cents anyways