Hunky Dory Sexy Rugby Ad
It reminds me of something you would see on tv show Ad Men….’Sex sells, as they light another cigarette in the boardroom’. Not much has changed really, anyone who has read a Metro Herald would recognize the same bunch of girls advertising something new each day.
Hunky Dory’s latest campaign featuring attractive female models playing rugby without a lot of clothes. Its not porn but it is controversial. It seems everyone is unhappy about it accept Hunky Dory themselves. I can only assume its sold lots of crisps.
The usual band of feminists and religious groups – Demeaning to Women etc. The IRFU are also outraged as the ads state ‘Proud supporters of Irish Rugby’. Hint of truth in that they sponsor Navan RFC but probably misleading as stated in the ad.
Personally I don’t see anything wrong with it. If you put an actual women’s rugby team in the ad there probably wouldn’t be any complaints. A big burly female hooker (rugby position) wouldn’t sell many crisps. Is it even breaking a taboo? I could give you a list of products that have used scantily clad girls to sell products. Have you read the Metro Herald. The National Lottery use girls in bikinis to advertise the jackpot…..this, a charity foundation, government supported business!
If you are going to ban it, ban it all! Ban the diet coke ad where office girls drool over a builder/maintenance guide. It can’t be one rule for some! I thought we had developed tougher skins than to be offended at hot girls playing rugby.
Also check out – Ireland Bans Hunky Dory Rugby Ads
[...] This post was mentioned on Twitter by Will Egan. Will Egan said: Great post on the Hunky Dory Sexy Rugby Ad!….http://tinyurl.com/373z8ru [...]
“A big burly female hooker (rugby position) wouldn’t sell many crisps.” This comment is disgraceful.
You have clearly never watched my team play rugby.
I don’t have an issue with selling products with sex; you’re right about the diet coke and the lottery, and about every single perfume on the market, but what these adverts do is sexualise women’s rugby in a way that is not acceptable.
I am sorry, I didn’t mean any disgrace with my comment, I was just stating that obviously Hunky Dory believe model girls with few clothes will sell them more crisps and get more publicity…..and they were right. Thanks for commenting.
I hope you would not mind if I put up a part of this site on my univeristy blog?
great post as usual!
Not at all, glad you found it useful. Send on the link when you do so i can check it out. Thanks,
Will
Thanks for sharing this.
I really enjoyed your article and would like to know if I provide a link back to your site if I can use your article on one of my sites?
Yeah sure no problem. post up a link to your site so I can check it out.
This was a great read for the day thanks for all the insight !
Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! I’m sure you had fun writing this article.
You’ve got your point through much better than I at any time could, many thanks!