What is a Marketing affiliate and what will Superquinn get for it?
Yesterday I read that Superquinn had signed up to Tradedoubler’s affiliate marketing scheme hoping to driving online sales. It is not the most innovative tactic. Many large organizations do it. It just means there will appear a lot more online.
For those who may not know how a marketing affiliate system works here you go: Tradedoubler and Superquinn will agree a cost per lead/sign up/sale or something similar that is tangible quantifiable. A visitor to the web site is not a good example. Lets say for this example that the unit is a sale over €15. So Superquinn may pay tradedoubler €10 for this sale. Its basically free money for Superquinn I hear you say but its not as straight forward as that. Now Tradedoubler now have to go out and try and make that sale for under €10 to make a margin/profit. Tradedoubler have a large number of publishers (people who run a site/s) who run tradedoubler affiliate advertising. In return they get a small income which is less that the €10 that they agreed to pay for it. maybe a diagram will explain better.
Tradedoubler ger a €10 payment and pay an amount for it.
Hope this is all clear now. So is the fact that Superquinn have done this really newsworthy? probably not but hey its a slow week. I have to state that this is a basic view of how affiliate marketing works, there are a few more aspects that complicate things more but I would be here all day. If you do have any further questions please leave a comment and i will try my best to answer. All figures used are made up, I have no idea of the costs or Tradedoubler or indeed the spends of Superquinn. Its just an example folks.